In the last decade, the digital marketing world has grown exponentially. And it is a fact that every marketer must stay up to date with these digital marketing trends. Emerging developments in digital marketing force us to bid farewell to the traditional marketing methods and adopt the latest digital marketing trends.
Isn’t evolution really interesting?
If you do not adapt to the ever-changing digital environment, you will be left behind in the race. You need to stay aligned with the current developments and search for new methods to accelerate your growth in today’s marketing landscape.
Search Engine Journal reports that “McKinsey found that the pandemic accelerated e-commerce adoption by 10 years in just 3 months. In fact, 60% of companies across sectors witnessed new buying behaviors over this past year.”
So, what are the main developments in digital marketing areas? Where can your company produce engaging content while maintaining its identity? How about thinking of ways of generating more leads and driving more traffic? We share some insights to help you identify if your organization needs a digital transformation.
Let’s start right now if you do not know where to go. We list below a few business trends that we feel could work for marketing enthusiasts in 2021. Let us look at some of the up-and-coming digital marketing trends to stay aligned with the post-pandemic world.
1. Personalize Messages
Internet users come face to face with hundreds of irrelevant ads every day. Online and in-store interactions are now central to customized consumer experiences. Tailored ads are becoming an integral aspect of e-commerce brands and they boost efficient customer service. These ads might encourage the spread of information about a priced good or service irrelevant to audience interest. This further compounds the mass promotion approach now practised by some brands.
You must ensure the personalisation of your ad campaigns so that you do not miss genuine buyers. You can promote your business through social media advertisements, display ads, e-mails and websites. Potential customers want to be seen as real consumers and not as individuals looking to spend their money. This personalized approach will allow your potential customers to turn into long-term, loyal consumers.
2. Prioritize Participation
The customers are ambassadors of your brand! They are the influencers, employees and innovators. Businesses now choose a more strategic approach to engage their customers. In fact, they enable a call to action through their online content. The more a customer connects with your brand, the higher your demand will increase. Moreover, customising your marketing in a more user-specific manner will enhance credibility, authenticity and reliability.
In addition, do not forget to maintain a top-notch customer service process for the genuine buyers!
3. Leverage Video Content
The creation of new features to promote video content would still be necessary for video marketing using Facebook, TikTok and Instagram in 2021. The relationship of users with videos and video platforms varies significantly. Hundreds of videos are made available online every day for your prospects.
Make sure that the material provides valuable information and keeps the viewer engaged. You must use videos and integrate them into your marketing strategy to achieve desired results.
4. Influencer Marketing
If you have still not made influencer marketing an integral part of your social media marketing strategy, it’s time for you to re-evaluate and reinvent the wheel. Nano and micro-influencers on Instagram have a higher engagement rate than macro-influencers and celebrities.
Current market research has found that influencers play the role of valuable trust builders for leading businesses and brands. In the coming years, digital metrics will majorly depend on influencer marketing as it continues to hold a significant share in a company’s growth. You can draw hundreds of customers towards your brand by bringing an influencer on board!
5. Improve Customer Retention
More money is spent to attract new customers, so it is wise to focus more on retaining the current customers. Satisfied customers generally tend to refer a service or product to their peers through word of mouth. You will also boost your chances of receiving transparent and straightforward feedback from your regular customers compared to those who keep on switching between services from time to time.
You can also save money, time, and energy by targeting the right audience through segmentation and retaining those who are likely to transform your customer base.
6. Market Relevant Content
Content marketing is an ideal way for visitors to admire, connect and learn about your brand. Do this by incorporating digital components into your website or social media. For instance, if you are a realtor, add a basic mortgage calculator to your website. The calculator will add value, impart valuable knowledge to the visitors, and generate more traffic.
Other more interactive content marketing forms include questionnaires, simulations, polls, photographs, surveys, and quizzes. Holding contests is an ideal way to improve your brand’s exposure and scope exponentially.
Are you ready to take your business to the next level?
While this is not a complete listing of digital marketing trends – there’s a lot more in store for you. You must start strategizing your marketing campaign for 2021 without any delay. As a marketing administrator, you might want to increase your customer base by shifting attention towards social media. While this might prove worthy for some, it will not garner results for all!
Some of the latest digital marketing trends of 2021 enlisted above will help you boost traffic to your web and create more leads while keeping your hard-earned customer base safe and secure. Blockchain is also another emerging technology that will impact digital marketing. Read our article on how blockchain is changing digital marketing.
Meyvn World is at your service. Certainly, with a team of specialists in marketing and communication, we are among the top digital marketing experts poised to lead you to success. You must go through our website for more detail on our innovative solutions and how we can help you grow your business.
Don’t hesitate to contact us for more information – we will be happy to assist you in your digital journey.
