The best way to grow a small business is to work on your local SEO. Before you can expand, you need to attract as many local customers as possible. This is where the true strength of your business lies. Since we all know that quality content is the best way to attract customers, let’s see the best types of content to improve your local SEO. Here is everything you need to know to improve your business today!
1. Landing pages
A landing page is a multi-purpose one-page website that has a variety of benefits to your business. You can use it to collect customer info, attract leads, increase conversions, or boost sales. As such, it is an essential piece of content.
When it comes to local SEO, the best approach is to have a separate landing page for each of your locations. That way, you can really focus on a specific area. To properly optimize your landing pages, you need to research keywords specific to that geographic region and use them in the title, meta description, content, image optimization, URL, and so on.
2. Blog posts
Blog posts are crucial for local SEO because they allow you to talk about important local topics. Since blogs are free sources of information, people like them very much.
To create a compelling and engaging local blog post, you must be up to date with the latest happenings in your area. This includes any news or events related to your industry. Create interesting topics, include local keywords, and share them on social media to gain more attention. That is why many businesses want to start a blog and connect with their audience.
3. Customer reviews
There is nothing better for your local business than collecting and sharing positive customer reviews. They act as word-of-mouth advertising, which is essential for a company that relies on local customers.
To encourage customers to leave reviews, you should be open and direct. Ask them to leave a review after each purchase and share their reviews on Google My Business. Furthermore, remember to respond to each review in a timely manner, especially to bad ones. It is crucial to show a high level of communication and genuine interest in customer feedback.
4. Social media content
Social media is one of the best advertising channels to expose your business to a large audience quickly. Once you have a local audience, make sure to share posts, images, and various content to engage with them more often. This will also give your business more publicity.
For example, if you want to promote a personal training business in Dubai, all you need to do is to use the right keywords and shift your optimization to a specific location. Social media provides many ways to build your brand, both locally and internationally. That is why it is an important tactic that will help spread awareness about your brand. For example, if you are in the fitness industry and want to start out as personal fitness trainer, it is critical that you research thoroughly as this is a highly competitive industry.
5. Local business directories
When we talk about content that can improve your local SEO, we are not just referring to elements like articles, posts, images, etc. Any information about your business you can put out there should be treated as relevant content. That is why you should consider using local business directories. These huge databases of local businesses help grow your local audience.
All you need to do is to create a page for your business and add relevant information, such as contact, address, working hours, price range, and the map location. Some of the local business directories you should use are:
- Google My Business
Also, consider searching for industry-specific local business directories. For example, if you are in the tourism industry, you should use TripAdvisor.
6. Video content
A huge benefit of having video content is that you can use it to showcase your business and increase visibility. Videos are much more versatile than other types of content because they can convey emotions more easily. On top of that, they are more engaging and entertaining.
However, besides all these benefits, another reason you should use videos for local SEO is simply that they are becoming more and more popular than any other type of content. Because of that, search engines prioritize them over other types of content.
To create a compelling video, research local events and news to find a good topic. You could also do a behind-the-scenes presentation that will bring your business closer to your audience. Once you record your video, pick the best platform to share it with the viewers.
7. Industry expert interviews
Another essential piece of content that will substantially improve your local SEO includes an industry expert interview. This will give your business a lot of credibility and build trust with the audience. The best channel for an interview is a podcast. You can do a live talk with your guest and even have an audience call during the interview and ask questions.
This is a very engaging way to increase your customer base, connect with your customers, build trust, and also provide relevant information. Additionally, it shows an additional level of effort to bring more value to your local customers. Podcasts are versatile because they offer a unique take on communication and entertainment.
Seven types of content to improve your local SEO – delivered!
We hope you found our list of the seven types of content to improve your local SEO relevant to your needs. Keep in mind that there are other ways to boost your local SEO efforts and connect with the local audience. There are also multiple advertising channels you can use. However, one thing to remember is that you always want to be consistent between the channels you use. Whatever content you release must always satisfy the same level of quality and engagement. Once you raise the bar, you should never go below your standards just for the sake of publishing more content. Your audience will notice that, and it will hurt the reputation of your business.