Every business seeks a varying SEO success plan from long-tail keyword phrases to Google Adwords. But how can you know whether your approach will work or not in accordance with Google Analytics Reports for SEO?
Certainly, you have studied your AdWords campaigns and their conversion rates. However, this information only provides a partial picture. It may not highlight the true achievements and weaknesses of your SEO campaign.
Very few take full advantage of Google Analytics because it is not easy for newcomers. It can be quite difficult to find the right information and gather helpful insights.
How Google Analytics helps SEO campaigns
Google Analytics includes vital information from keywords to top recommendations for your website and much more. Your business may use this information to monitor and improve SEO performance. Google Analytics is a decision-making tool based on your own data in a separate system. No need to worry about team politics. Furthermore, it frees the process from ego and other notions.
Do SEO metrics matter
SEO metrics help assess the efficiency of your SEO activities. Moreover, based on data, corrections can be made to improve business. However, it is important to check the appropriate measurement metrics. Only then will we know if the money and work spent on SEO was worth it. Nevertheless, you can always reach the right audience through calculated efforts.
The Google algorithm is continually updated. In order to ensure a healthy, well-optimized site and create economic advantages, you have to regularly check critical SEO indicators. Google cannot offer exact results to show how your SEO plan works. This is because Google adjusts its results based on the search history and location of your device. Furthermore, if the traffic you generate does not produce revenues, search rankings do not signify anything.
Google Analytics solves this tiresome work for you!
You may examine rankings on search engines by factors like the browser’s history or rank. In addition, Google Analytics enables you to track your website traffic on search engines.
KPIs for measuring Google Analytics Reports for SEO
1. Organic traffic
Organic search traffic is ideal for your website since it is a highly targeted approach. The individual is seeking something specific and you get a new client if you can offer a solution. It also represents an effective measure of your SEO strategy’s overall progress. Therefore, increasing the exposure of your website through keyword ranking leads to overall improvement in organic search results.
2. Keyword ranking
A keyword is a word or phrase that someone is looking for on a search engine. Furthermore, you must optimize your website and content to rank higher on search engines. Ranking higher for particular keywords and long-tail keywords will show in your results. A Google search is an easy approach to track the ranking of your related keywords. The findings show you what the competitive keywords for your website are.
You can also study a keyword gap to understand your keyword performance. This will help for better and find fresh searches. Read our article about the best keyword research practices for SEO to know more about how to rank better on search engines.
3. Bounce rate
Your bounce rate is the percentage of people who visit your website but leave without further engagement. When the user clicks on more than one page, Google Analytics considers the visit as an interaction. In short, these interactions measure the quality of a visit.
Various websites have various benchmarks when it comes to measuring bounce rates. Tracking the bounce rate can indicate how useful your website is for your target market. This could be both in terms of content or layout.
4. Time spent by visitors on the page
An internet user searches for a word or phrase on Google to get more information. This could be either for a product or service. Based on search results, your website could be the one they visit. If they visit your website and spend a lot of time, you can be sure that your website is meeting their expectations. Another strong sign is a high page score. This means your information matches the expectations of the visitors. This is usually based on the keywords used to drive them to your website.
You can track your Google Analytics average visits to your website. Open “Behavior > Overview” on the left side of your dashboard. Click on the report below. Click on the full view and it will upload every page and publish the average time a customer spends on each page.
Improve your SEO campaign results today!
Improving your Google Analytics Reports for SEO is not an overnight process. It takes time and patience. However, it is important for you to better understand the tactics and strategy associated with Google Analytics and rank higher on search engines.
Also, you can hire digital marketing experts that takes care of your needs. We, at Meyvn World, have a fully qualified staff of highly skilled professionals who can promise and deliver the best results.
You can book a free consultation call with us and get started with your SEO campaign in no time!