LinkedIn Optimization for Lead Generation must be used by all organizations. Businesses in online communities like LinkedIn are looking for lead generation tools and building trust among customers. Hence, they find themselves turning to social media platforms to support their digital marketing efforts. LinkedIn optimization for Lead Generation is done to get the desired results.
One platform that stands out when it comes to B2B lead generation is LinkedIn. It is because 80% of the members on this platform mean business. This makes it a brilliant tool for anyone looking to scale up sales. Therefore, it is vital to design your LinkedIn profile in a manner that attracts top-notch leads.
So what should be your goal? Well, it should be to provide your clients with the best solutions to resolve their problems. Additionally, tell them that you have a proven track record and your solutions are trustworthy.
Now that we are clear on the goals for an optimized LinkedIn presence let us take a look at the improvisation that can translate into positive results for your business.
Begin with your profile headline and display a picture
If you are familiar with LinkedIn, you would already know that profile’s most critical aspect is the headline. For a business owner, it is not recommended to share the title and success of your company. Your goal should be to convey to a lead or prospect how you can help/benefit them. Hence, always focus on your clients and the positive results you can get them instead of spotlighting your achievements.
It will help if you optimize the headline with the right keywords in place within the limited characters available. Doing so will make your profile visible in the search results within LinkedIn so that your prospects can find you easily.
Here is a quick example of a viable one-liner LinkedIn headline:
“Helping businesses expand their client base through proficient digital marketing services.”
Here, the potential lead can figure the purpose of associating with this business and the benefits that will result from it.
Another important aspect of LinkedIn optimization is using a high-quality profile picture, which is critical for interactions restricted solely to the digital space. The absence of a profile picture can convey that you are not professional enough or do not value client relationships.
Keep in mind:
- Use a high-resolution image
- Ensure your face is visible
- Make use of natural light and a neutral background
- Avoid a photo in casual clothes
Altogether, the headline and your profile picture contribute to establishing your business personality!
Using the About Section well
The About section of your profile is ideal for sharing more about your business or the services you offer. Explain your offerings along with a detailed description of how they can benefit your prospective clients.
Testimonials and case studies deserve mention here. If your services have been valuable to clients in the past, elaborate on how they are beneficial through videos and validate them to build an element of trust.
The rule of the thumb remains the same here as well – ‘About’ is not about you but your prospective clients. Explain the problems customers generally face and then talk about how you can resolve them!
Do not waste the reader’s time by providing unnecessary information. Remember to give a call-to-action like asking them to contact you by email or phone and schedule an offline/online appointment.
Choosing a suitable Cover Photo
The cover photo is an essential aspect of LinkedIn profile optimization. Additionally, there must be scope for creativity in a cover photo as it occupies a generous space on your profile page.
Use a powerful picture that establishes your expertise in the field. Additionally, it must tell the visitor that you know your craft. Along with it, use just enough text to convey your skills. Make sure that you provide services in such a way that you get lucrative potential clients.
You can personalize the cover photo with your brand logo. Always keep a message conveying what you can do for your leads. It also works to add a CTA, your website, email, and/or contact number.
Using keywords appropriate for your business
LinkedIn has a search engine just like Google.
- Make your profile appear in search results
- Establish connections with leads genuinely interested in your products or services, and
- Help you validate your authority in the field and prove that you are knowledgeable
Always, remember to capture the keywords in the sections – Headline, Summary, and Experience. The terminology you use should relate to the industry. It must highlight your expertise, skills and boost visibility to the leads.
Look for keywords online or check the LinkedIn search engine with relevant keywords to get the desired results.
Detailing the Experience section
Your LinkedIn profile can present an active record of the progress of your business, incorporating the value addition you have made along the way. It also helps not to overlook the experience section. Always, use it well to build your value. This also helps to strengthen your online presence, and support claims of your success.
Fill this space with the correct data and figures to show how well you have previously handled and delivered projects in the past. Make sure you provide facts that leave a positive impression – for example:
- your turnover increasing from ABC to XYZ within a specific period, or
- your client base growing from ABC to XYZ from period X to period Y
We help you strengthen your LinkedIn Presence!
Meyvn World is your digital marketing expert. However, we can help you take your LinkedIn marketing game to the next level. Additionally, this will boost your visibility and bring genuine leads to your page. We provide you seamless experience when it comes to LinkedIn Optimization for Lead Generation.
Connect with us today and get started. Email email@example.com to set up an appointment with one of our experts.