The most amazing content creation does not begin with a last-minute scramble; it takes hours of dedication and commitment to come up with relevant content.
Moreover, from inadequate knowledge to a lack of resources, you may fall behind in content development due to various problems.
Solutions to this problem can vary, but a mixture of efficiency and originality, in our experience, helps to produce high-quality content consistently. In addition, the right process and suitable technology play an important role in content creation efficiency, and so does creativity!
Setting yourself up for success and creating great content are both possible if you know where to begin. However, to optimize your content creation process, find a strategy that genuinely works for your business. Knowing to do something and then being able to do it well are two different things. So, though some of these concepts are mainstream, we are sure you will discover new levels of content creation through this blog post.
Here are ten tried-and-tested tactics you can use to improve the quality of your content quickly. These strategies are based on our experience of auditing content marketing strategy and development for some of the most well-known businesses. Let’s get started:
1. Let quality rule over quantity
Google, as you’ve undoubtedly heard, likes new content. You’ve probably heard that Google prefers lengthier posts. Google (and other search engines) seem to adore high-quality material with deep content which is comprehensive and keyword-focussed. A long-form piece requires a lot of time and work to write. Aim to create at least eight smaller pieces of content from each long piece of content, and we are sure you will master the content creation riddle. Google also has some tips on this in their article.
2. Survey your audience and run polls
Consider a set of questions your customers might have regarding a feature of your product or service. Use these ideas to produce a sequence of simple polls (each with four options) from which you can generate more engagement, more impressions, better reach and more authenticity. Conducting a survey with your customers is another way to engage with them for content development. You can ask questions that correspond to the early, medium, and later-stage content development. Customer surveys can provide a wealth of information and content for your marketing, from trends and techniques to testimonials.
3. Start planning beforehand
The best approach to keep track of your progress and deadlines is to use an editorial calendar or content calendar. Your content calendar should be detailed and realistic, with explicit deadlines listed for each phase. For example, when writing a blog post, be precise on how much time you’ll devote to each stage during the process.
4. Run contests for more content
Anyone with an internet connection has the ability to generate content. People now have all of the tools they need to share what they’ve created with others who share their interests; this opens up opportunities for brands and businesses like yours. Request your audience to express their opinion about the brand as a form of entry into a contest. The award could consist of “irresistible prizes,” but peer recognition will be equally valuable.
5. Use still captures from your videos as a thumbnail
For content marketers and clients alike, video is the hottest format of content to reach a wider audience. You can get the most out of your video investment is to use still images from the video as thumbnails for your written content. Depending on the topic, you might actually use still photographs from videos for your marketing efforts as a source of stock photography.
6. Interview industry leaders
For every person that you interview, some of the interview questions would be the same. You can get all the answers to specific topics from each interview and then build fresh material after publishing each individual interview. This makes repurposing easy and offers additional exposure for the respondents after the publication of the interview.
7. Reuse and repurpose your existing content
You must create a process for collecting microcontent and save microcontent using keyword tags. Microcontent such as short suggestions, inspiring quotations and research facts are commonly used in social shares by many marketers. When stored in an excel sheet or database, it’s easy to reuse your content ideas in different ways.
8. Monitor your metrics
Data provides a pathway for optimizing content performance. In particular, the data shows how efficiently your content attracts the right public, the experience your content generates for the audience, along the efficacy of your content. Active content performance increases efficiency by determining what works and what does not work for your content marketing. You can therefore decide more informedly on what content is to be leverage, fix or discontinue. You can use tools such as SEMRush, which help you evaluate your KPIs.
9. Enhance readability
Whoever you are targeting, whatever their career, whatever their expertise, your content has to be legible. However, readability is often unbelievably challenging because the levels of your audience can differ considerably. You should reorganize your sentences to something simpler and straightforward and focus on conveying one thought per sentence to improve readability. It is also necessary to use fewer commas and more full stops.
10. Never stop experimenting
Not all responses are apparent when search, social or customer-conversion content performance is optimized. You must document, implement, monitor and measure what you are hoping for and take note never to stop experimenting.
In the digital era of abundant information, it’s not enough to focus on quantity only; put more emphasis on strategising the correct techniques with high-quality, engaging content.
If you like these content creation ideas, you would love to scroll through these tips and tricks to create viral social media content.
Feel free to reach out to us for assistance in running digital campaigns and make a lasting impact on your audience.